MARKET RESEARCH TRAINING
Aleevar's "Market Research Made Easy" online course provides you with a step-by-step DIY tactics on conducting basic market research, analyse data, reporting as well as understanding competitors and customers.
The duration and support
• A 4-hour concise course
• Each course is conducted in two (2) half-day for 2 consecutive days
• Speaker led learning
• 1-week email and/or messaging support
The course promotional fee at RM200. Payment should be made via bank transfer and we will provide you the Zoom link 24 hours prior the course commencement date.
Please read the terms and conditions.
The course is splitted into two sections. Each section will have a duration of approximately 2 hours (total of 4 hours for both sections). Each section of the training course will be led by Yap Far Loon over two consecutive days. The current open training session slots are shown below:
Training Course 2: (Completed on 23 Sep 2021)
Section 1 - Wednesday, 22/09/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 23/09/2021, 10:30AM to 12:30PM
Training Course 3: (Completed on 7 Oct 2021)
Section 1 - Wednesday, 6/10/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 7/10/2021, 10:30AM to 12:30PM
Training Course 4:
Section 1 - Wednesday, 20/10/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 21/10/2021, 10:30AM to 12:30PM
Course merit
Who should attend?
• Business owners
• Executives
• Entrepreneurs
• Managers
What is the learning outcome?
• Start research design
• Discussion and questionnaire design
• Data collection method
• Introduction to survey programming
• Analysis techniques
• Execute survey
• Develop strategic choice
Market research starter kit
• PDF presentation course theory
• PDF F&B mini case exercise
• Practical business model templates
• PESTEL
• Stakeholder analysis
• Customer profiling dimensions
• Customer decision journey
• Marketing mix 4Ps
• SWOT/TOWS
• Google Form survey template
• Microsoft Excel survey response data output
in XLS
Prerequisite
• Computer and good internet connectivity
• Gmail account
• Basic understanding of Excel