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Franchise Islamic Sector
Case Study

International Halal and Islamic Market Opportunity  

Assessment in F&B, Early Childhood Education (ECE), Modest Fashion and Pawnbroking (Best viewed in desktop)

The situation

The client is a Malaysian based association specialised in Franchise sector that is tasked to support Government’s programmes in promoting entrepreneurship through franchising for the local franchise community. Aleevar is assigned to conduct market research on franchise opportunities in four sectors from the Islamic products and services in the selected 10 markets in Asia Pacific regions. The four sectors of interest are Halal Food & Beverages (F&B), Islamic Early Child Education (ECE), Islamic Modest Fashion (MF), and Islamic Pawnbroking (PB) also known as Ar Rahnu. 

The outcome of the study contains recommended action plan specifically for the client and the franchise community at large to coordinate existing facilities and infrastructure for the development of the local franchise sector at national and international levels.

Our role and methodology

As the lead market research consultant and project management, Aleevar designed the research methodology, executed, provide data analysis and reporting.

There are 4 data sources (DS) encompassing

  1. Expert opinions interviews (EOI) with Ministries, Government agencies and renowned franchise brands,

  2. Coordination of data collection with a team of international fieldwork consultants in respective market with nuance to popular Halal or Islamic brands, native language, local culture, usage and behaviour of consumers,

  3. Utilised search engines and leveraged Google Maps and Baidu Maps to locate and display the longitude and latitude of city locations of the brands in interactive geo mapping from Google Map, and

  4. Moderated focus group discussion (FGD) with franchisors via online workshop in facilitating discussion and obtaining feedback

The scope of market data includes

  1.  More than 10 markets or country,

  2. 4 sectors (i.e. F&B, ECE, MF and PB) with

  3. 21 fields (e.g. popular brands, business owners, HQ location, business format, halal certification, shariah principle adoption, locations, and social media footprint),

  4. Product of interest (i.e. Halal or Islamic Brands and conventional brands),

  5. Halal certification or offer /Islamic value product or services (i.e. authority certificates or owner claim or Muslim owned),

  6. Company or firmographic data (i.e. brand name, establishment year, business format, etc.),

  7. Popular brands (i.e. number of physical outlets, online presence and number of followers) and

  8. Location (i.e. country, region, city and HQ longitude and latitude)

 

The study produced a database of more than 600 relevant brands. Once the country and data have been segmented organised and analysed, we performed a SWOT/TOWS (threats, opportunities, weaknesses, strengths) model to develop a prioritised set of strategies and next actions to leverage the brands’ strengths and opportunities and minimise weaknesses and threats.

Based on the analysis, we recommended improvement suggestions as actionable plans to be considered for further domestic and internationalisation development of the franchise sector.

The deliverable

We delivered 3-part deliverables to the client.

  1. The main part is Report, the findings and recommendations

  2. A database of more than 600 brands accessible via Google Docs

  3. Brand Map, the brands’ respective HQ locations across the 10 markets accessible via Google Maps

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