MARKET RESEARCH TRAINING
Aleevar's "Market Research Made Easy" online course provides you with a step-by-step DIY tactics on conducting basic market research, analyse data, reporting as well as understanding competitors and customers.
The duration and support
• A 4-hour concise course
• Each course is conducted in two (2) half-day for 2 consecutive days
• Speaker led learning
• 1-week email and/or messaging support
​
The course promotional fee at RM200. Payment should be made via bank transfer and we will provide you the Zoom link 24 hours prior the course commencement date.
​
Please read the terms and conditions.
​
The course is splitted into two sections. Each section will have a duration of approximately 2 hours (total of 4 hours for both sections). Each section of the training course will be led by Yap Far Loon over two consecutive days. The current open training session slots are shown below:
​
Training Course 2: (Completed on 23 Sep 2021)
Section 1 - Wednesday, 22/09/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 23/09/2021, 10:30AM to 12:30PM
Training Course 3: (Completed on 7 Oct 2021)
Section 1 - Wednesday, 6/10/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 7/10/2021, 10:30AM to 12:30PM
Training Course 4:
Section 1 - Wednesday, 20/10/2021, 10:30AM to 12:30PM
Section 2 - Thursday, 21/10/2021, 10:30AM to 12:30PM
Course merit
Who should attend?
• Business owners
• Executives
• Entrepreneurs
• Managers
​
What is the learning outcome?
• Start research design
• Discussion and questionnaire design
• Data collection method
• Introduction to survey programming
• Analysis techniques
• Execute survey
• Develop strategic choice
​
Market research starter kit
• PDF presentation course theory
• PDF F&B mini case exercise
• Practical business model templates
• PESTEL
• Stakeholder analysis
• Customer profiling dimensions
• Customer decision journey
• Marketing mix 4Ps
• SWOT/TOWS
• Google Form survey template
• Microsoft Excel survey response data output
in XLS
​
Prerequisite
• Computer and good internet connectivity
• Gmail account
• Basic understanding of Excel