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A behavioural economics digestif at Nottingham University Business School

2 Nov 2023 – Best view with desktop

An exchange with fellow MBA candidates and cohorts of Business Economics module

I had the privilege to return and speak physically at Nottingham University Business School (NUBS) Kuala Lumpur Teaching Centre (KLTC) located in Chulan Tower on Jalan Conlay after I graduated in 2018. This was part of the MBA Business Leader Series 2023-24.

The topic was "Brand Health Assessment from Data to Action: Breaking down Behavioural Economics in Retail Pharmacy" as a digestif before these MBA candidates immerse into business economic module exam.

Professor David Goodwin,

Dean of Nottingham University Business School Malaysia⁠,

Faculty of Social Sciences presented a memento to me

I thank Dr Jason Lee, who enlivened me the interest in economics module when I was an MBA candidate then, for the invitation and the opportunity to speak amongst the fellow MBA programme candidate cohorts in the business economic modules on business consulting. It was the utmost privilege and pleasant experience exchange with Professor David Goodwin. I love every bit of it.

Dr Jason shared "My heartfelt thanks to Far Loon for taking the time to share his knowledge and industry experience with my MBA students. Always enthusiastic and lively, it’s a pleasure to have him. I believe the students and my other guests, which includes the business school dean Prof. David Goodwin, appreciate and enjoyed the insightful talk."

I am blessed and fulfilled having to learn and contribute to NUBS programme.

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About Nottingham University Business School (NUBS)

Nottingham University Business School (NUBS) is proud to be among an elite group of business schools worldwide to gain 'triple crown' accreditation from the three most influential accrediting organisations - AACSB, AMBA, and EQUIS.

The School has unrivalled global reach through tri-campus locations in the UK, China and Malaysia, offering unique perspectives and connections to changing business ideas.

Established in 2000, NUBS Malaysia has had over 20 years of experience in teaching and scholarship in various areas of business, management and finance, providing students with insights into Asian business growth and development whilst reading towards a British degree.


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