Trilemma of Telco Premiumization
Telcos in the Asia region have been quick and responsive in offering relevant services to subscribers who are staying at home, working from home (WFH) and to support the lower in group customer segments during the COVID-19 pandemic period. At the same instance, telcos are striking the balance to remain competitive.
Case Study
Our reference projects and experience in multiple sectors as a lead consultant and project management office (PMO).
Brand Health Assessment (BHA) and Marketing Strategy for a chain of Retail Pharmacy stores
Repurposing of a 5-star luxury Resort Hotel into a luxury Retirement Resort
Business alignment and strategy roadmap for a shariah-compliant financial solution provider
Premiumization strategy for an international telecommunication service provider for the Asian region
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Business Advisory and Capacity Building
Aleevar Consulting is a Malaysian based independent company providing business advisory and capacity building for businesses and organisations to enable sustainable growth. Founded in 2018, Aleevar is led and managed by experienced industry professionals and guided by senior advisors with diverse industry backgrounds.
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Our services include marketing research, feasibility study and co-create customer services for organisations.